Facebook informed on May 2 about the initiation of Instant Games rolling out to all of its users on Facebook Messenger (expected to reach 1.2 bln, not taking active users each month into regard). The social network launched Instant Games project in November, 2016 in 30 countries for iOS version 8 or later and Android version 5 or later, describing it as an HTML5 cross-platform gaming experience for Messenger and News Feed on both mobile and the web. 

Read More
popunders-picture

Look. Behind every ad is a story to tell. As an online marketer, you would like to have at least once a week completely rest period from the work, at your home. Imagine regular Sunday, you are ready for streaming your favorite NFL football match. You have prepared well in advanced.

You did buy your preferred 6-packs, ordered a peperoni pizza and plug in HDMI cable to your computer. You want to have the best experience you can get in your cozy apartment. Your new 55″ Curved 4K UHD TV is already installed. Now, you are going to find the stream.

You choose and click. Boom! The annoying ad pops up. You have to wait at least 30 seconds to close it out. You are not satisfied. Pop up ads and banners are really irritating for many internet users. The online trendsetter and best selling author Gary Vaynerchuk hates Samsung because of pop up banners. 

Read More

Marketing industry is getting more and more challenging and competition is pushing the limits constantly higher and higher. Each subject on this field has to show its creativity and ability to adapt to new and constantly changing conditions. AppsFlyer is one of the bright examples of this ability and CHECKus Media Group obtained its certification earlier in 2015 as it is permanently monitoring the market for brand new and popular features, which help the company to keep pace with market progress.

Read More

New programmatic Spotify audio ads, released only now, have the power to provide another fine opportunity for exploiting mobile advertising. You brand message will reach the ears for the customer, so you will keep a contact with your client over his way.

Now, the Adform’s clients can purchase 15–30 second audio ads programmatically on Spotify, targeting Spotify’s free listeners in real time via Adform’s DSP. Spotify’s free listeners will get and unlimited access to songs, but here is the field for your opportunities – they will hear, from time to time, an audio ad for about 30 seconds max, as part of the free deal

Read More

ForexMart, a regulated forex broker by the Cypriot regulatory body CySEC, has informed about its new sponsorship agreement with first league Slovakian ice hockey teamHKM ZvolenAnd besides this new deal, this is not the first one of this broker. ForexMart has has already signed such deal in August of this year with the RPJ Racing, the British Racing Team. Before HKM Zvolen and RPJ Racing, ForexMart established a sponsorship relationship with Spain’s Union Deportiva Las Palmas.

Read More

Still not sure about the online campaigns you run? Do you feel that there is still much to be done to improve it? Let’s take a look at some tips, which could help you to overcome these problems. Naturally, the competition on the market is huge and this means that you have to compete with other offers, which are also trying to lure the customers to their house. But many of your competitors are inefficient and that’s the reason why you are going to be the winner, if you follow the principles and fundamental rules of a right campaign for the right customer.

Read More

Everyone interested in boosting the downloading audience of its apps has now the possibility to do this easily with the help of a flexible new ad format. Native ads are this new possibility for every  advertiser with a mobile app install campaign running on the Twitter Audience Platform (TAP). This platform can help your campaigns to achieve much wider audience of more than 800 million visitors (on Twitter) and plenty of popular apps.

Read More