Look. Behind every ad is a story to tell. As an online marketer, you would like to have at least once a week completely rest period from the work, at your home. Imagine regular Sunday, you are ready for streaming your favorite NFL football match. You have prepared well in advanced.
You did buy your preferred 6-packs, ordered a peperoni pizza and plug in HDMI cable to your computer. You want to have the best experience you can get in your cozy apartment. Your new 55″ Curved 4K UHD TV is already installed. Now, you are going to find the stream.
You choose and click. Boom! The annoying ad pops up. You have to wait at least 30 seconds to close it out. You are not satisfied. Pop up ads and banners are really irritating for many internet users. The online trendsetter and best selling author Gary Vaynerchuk hates Samsung because of pop up banners.
Banner ads are here for nearly 22 years. The marketers all over the world fight with the problem. If they should use the pop up or pop under banners. In this article, we will give you the short guide to the pop under banners.
Pop-up banner or popunder banner?
All starts when the new window is open. Either is your computer of smartphone. Speaking of pop ups, your home screen is completely blocked with the ad. A pop up ad will jumps at a new browser window. On top of the one currently being viewed. The first thing comes to your mind is “I need to close this stupid ad right now!” The key problem with this is that it can be viewed as pretty pushy and disturbing.
On the other hand, pop under commercials work more user friendly. Rather than being showed in your front screen, the new window releases behind the one that is being viewed at the moment. It does not disturb the user experience. There is more.
If the users have many browser windows open, the trick is when they’re finished with the website they were browsing at first and shut it, if they come thru a pop under ad. They are less likely to identify from which webpage banner came from. This is the reason users are also less likely to have a bad feeling about the webpage that loaded the popunder. The chance they will come back and browse again is higher.
Why you should use popunders more?
Let’s look at reasons why is more than welcome to implement pop under banners in your ads and why they convert more than classic ones.
No “banner blindness” – popunder ads are a gorgeous way of attempting this. They create better feeling for a user to engage with an ad on a conscious level, while being less pushy than a pop-up ad. As you know, the user tries to close the pop up right away it shows on the screen. In this microsecond there is no chance to attract him to click on the ad. Popunder is like the underdog. Waiting for its chance to excel.
More engagement – thanks to its higher CTR, website guests are more likely to interact and cooperate with showing ads. The results are crystal clear. More sales, downloads, registrations or whatever your preferred purpose is. Why is it so? Since user is spending more time staring at your banner, it is higher chance he will actually read the ad and interact with.
Space to shine – you have an entire screen worth of space to play with. Let your creative team does the work. Engage with your customers. The full screen is all yours. Place call to action buttons, relevant slogans or flashy pictures where they attract. Users are more likely to convert.
Some awesome stats about banners:
- The typical Internet user is served 1,707 banner ads per month. (Comscore)
- You’re more likely to survive a plane crash than click a banner ad. (Solve Media)
- Up to 50 percent of clicks on mobile banner ads are accidental. (GoldSpot Media)
- Users who are retargeted to are 70% more likely to convert. (Source: Digital Information World)
This is the reason why you should advertise with professionals and agencies which have run thousands of online campaigns. The agencies already know where the users are and how to connect with them. In future blog, we will write about most popular pop under ad networks.
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