1. Mindset

Many companies feel that Internet leads are a waste of time. Effective follow-up starts with the proper mindset. Change the term “leads” to “conversations.” Remember, these are “real” people looking to do something now or in the future or maybe do nothing at all.

To be highly successful at making more conversations, you should understand that 80 percent of people registering on your website might never buy or connect with your message, and that is all right.

Focus on the 20 percent of people that need your help. From that, focus on the 5-10 percent who need your help in the next 30 to 60 days.

2. Speed of conversation  

Once you have the proper mindset in place, you will need to make contact, have a conversation and do it fast. There have been many debates on how quick you should follow up.

Our advice is to get back to the person making the inquiry or registering on your website within five minutes or less. This conversation might be by text, phone or email.

Everyone communicates differently. Many companies never follow up — they procrastinate or get busy. The key is to follow up promptly to get the desired information to that person. People appreciate when you get back to them.

3. Customer service

Many companies attempt to sell when following up with people, which can cause distrust. Our advice is always to treat every call, email or text by providing customer service.

Your primary objective is to gather information and provide a solution or a plan for the consumer. Do not sound scripted, be human, real and personable. Remember, most consumers will appreciate and see the difference when you use this customer service approach.

4. Follow up on the follow-up  

To build lasting relationships with all the people you connected with, you will need to keep in contact or follow up many times before they will do business with you.

The key is to make sure all your efforts you built on the front end do not go wasted with poor follow up on the back end. Remember, the buyers of tomorrow are gold in most lead systems.

5. One step beyond  

Follow-up is in the details. After you speak to the consumer, learn about their needs and wants, fine tune their search criteria, and set them on a follow-up sequence, the last thing to do is to go “one step beyond” what every company does.

Our recommendation is to send out a personal note or thank-you card that simply states, “Thank you for using our website to search for marketing services, thank you for talking with us today! Call us at (fill in phone number here) when you need our help!” Send this to every person you connect with, and you will build deeper present and future relationships.

CHECKus Media Group is a full service marketing agency that helps financial companies, with special focus on Forex, Options and telemarketing.  

We introduced a new approach to lead generation that relies on highly targeted traders, on-demand lead generation based on broker’s specifications and high-end service. In short: We can help grow a better pipeline with fresh leads so your sales agents can spend more time selling.

The post 5 tactics for effective lead follow-up appeared first on CHECKus Media Group.

From the respondents, 37% admitted that by now, they have used 10% of their annual digital advertising budget on Amazon, while 24% stated that it makes from 10% to 25%. Higher percentage, between 50% and 100% was spent only by a small number of advertisers on Amazon, focusing only on this channel.

Nevertheless, what is important for Amazon, from those 80%, around 20% plan to increase their budget on Amazon by 50% or more. More than 30% of respondents state that they are intending to shift from traditional search ads, while 23.5% will move from display or other non-digital budget (printed materials or standard TV ads). Furthermore, almost 21% will shift from social media and 18% from other marketplaces (see below).

What was an interesting fact about this survey was the finding that 28% of respondents outsource their advertising activity on Amazon while only 24% have a in-house team dedicated for Amazon.

But how about automation? Around 22.5% informed that they are using automation tools for Amazon campaign management and 44.4% of respondent added that they are intending to do so over the next year.

And the products bought? The most popular are still the well-known Amazon’s pay-per-click product search ads, reaching 86.5%. Dispay and video ads are used by 58% and 50% are using both AMS and AMG formats.

Amazon’s product search ad inventory became one of the most popular options on the market over the last years, but the company is not only focused on this offering. It has also special tailored offerings to marketplace sellers with display and video inventory on its owned along with operated properties as well as a DSP so Amazon audience can be targetted properly.

Although Amazon remains far behind Google and Facebook when it comes to digital advertising market share, the company is putting more and more efforts to improve its position. Thus, the company is on the right path to be important partner for more and more advertising agencies,  tool providers etc.

The post 80% of Amazon advertisers are about to increase their budget in 2019 appeared first on CHECKus Media Group.

If you are a sales guys, this is nothing new to you. Customers tend to prefer eye-to-eye contact, where any live event has a huge advantage when it comes to comparison with an internet, non-personal marketing. Meeting in person leaves often an impression what internet can’t overcome (as it focuses more on masses in a less personal way).

However, the cost of such event plays a huge role. Number of companies needs to calculate such costs precisely as they have limited funds for marketing, distributing it between online marketing and live marketing. Moreover, it’s also very hard to estimate the return of such investment into event marketing.

Therefore, companies often hesitate to spend much money of event marketing or limit it significantly to keep their money on massive online marketing. But let’s come to the points why such event marketing is still useful and there’s a reason why to consider it in your marketing strategy.

1. At First, Do Not Forget about Your Staff

First principle is a general one and is emphasized all the time. If you want high quality, you need skilled and motivated people first. In the event of demotivated team, you have no chance to provide good event marketing in any way.

Therefore, the issue is not only about hiring enough people, but those skilled ones who can secure great event marketing at any time. Here, you should not forget about the necessity of appropriate training, so the sales or leads’ results can be improved. Each event marketing needs well communicating people, so you don’t miss the chance.

2. Bring the swag

After the event, all participants should be able to see clearly visible logos on all promotional materials to keep the experience related to your brand in their mind.

Any great swag will support the traffic around your booth, luring attention to your brand. But what to select? It should be something that is at least little useful. Devices related to smartphones (e.g. chargers) tend to be very popular, t-shirts, food related to the topic etc. Nevertheless, these are only recommendations if you are not sure. If you know your audience properly, your creativity can bring the ideal product.

3. Attending first before taking the decision

If it’s the first time you are making such event marketing, check rather any such event, not to waste your funds. Thus, you’ll realize who the right attendees for you are, what do they want in fact, how do they purchase the products etc. You will receive all key information to get the interest of attendees for your business so they will stay at your event. Here, you’ll have the chance to see what works by observing the trade show attendees or having even chat with the exhibitors.

4. Adeqaute success metrics

Another important point is related to the question of quality. Not everything can be measured only in a quantitative way. There are also aspects that may never be measured by number, like business opportunities, whose importance understands everyone of us. There is also the relation with your customers, new products etc.

Here, you have to set a proper metrics focused on the right explanation of success at the event. Such success rate must consider all the necessary aspects, so besides the number of leads or sales, it should include brand exposure or business opportunities formed.

5. Budget for the unexpected

Each budget must count on the situations which you were not able to predict before. Therefore, you must consider such unexpected events as well and dedict portion of your funds for these purposes. There could be even standard costs like bills for utilities, costs related to designing, different permits etc.

Therefore, for the purpose of improving your ROI, you should spend the money on the most important aspects. In particular, the quality of your staff and the place should play the key role to attract your potential customers.

The post Disappointed by Your Leads and ROI? Here are 5 Event Marketing Strategies How to Improve It! appeared first on CHECKus Media Group.

This coffee chain has 21 stores, based in Japan and India predominantly, while having its branch now also in the U.S. (Providence, Rhode Island). This chain came up with an idea that any student or faculty member can provide his personal data including the name, date of birth and work experience through an online registration process. Now, the company is planning to expand further within the United States to get even more customers.

Shiru has based its business model on the collection and treatment of personal data as a currency for an exchange of goods. They generate their profit from different sponsors, advertising on their website, interested in potential clients who they acquire through certain events.

In case of Shiru cafe, the sponsors are e.g. Nissan, Microsoft or JPMorgan. This new approach leaves the previous tracking of purchase behaviour and turns to wilful acts of the clients. However, the company informed that it doesn’t share personal information of its customers with third-party companies.

According to Keith Maher, Shiru’s North America general manager, the objective of the company is to „help students make the transition [from academic life to the workplace] easier and empower them to make better decisions.“

Marketer’s appreciated this new “pay with data” business model, hoping that it could help to reveal a new path for the communication with customers. Nevertheless, there are also risks related thereto, in particular due to the privacy, so much discussed lately in connection with Facebook.

The main issue for retailers or financial sector was to achieve as much personalisation of offers as possible. We could see different loyalty programs or branded credit cards, trying to focus on certain habits of their customers. In principle, customer like when brands are transparent about what they offer in return for the data acquired from them and how their data is being used. In such cases, customers are likely to share more personal information.

Now, the issue has a legal point of view as well. The so much discussed E.U.’s General Data Protection Regulation (GDPR) requires companies to request customer consent in case of provision of their data to third parties even before collecting and using such personal data. Now, the company is intending to get into the UK market, paying increased attention to the requirements of the GDPR.

However, Shiru has also informed about its intention to expand to Harvard, Yale, Princeton and Amherst before the end of 2018.

The post A Japanese coffee shop will give you free coffee in exchange for your data appeared first on CHECKus Media Group.

Push Notifications are developed by PropellerAds so the needs of advertising subjects can be fulfilled much better, thus narrowing the focus on the rights clients even more, reaching the required audience, while leaving any other auxiliary tools (banners, social media) behind.

Not sure what these Push notifications are? Imagine you client, using a browser on his desktop or playing with his phone, while a short warning message will appear in front of his eyes with an icon. Look at this example of mobile push notifications and try to imagine what your client could see:

What are the Push Notifications for?

As mentioned above, Push notifications are completely new Ad format, however becoming quickly popular. Therefore, let’s take a closer look on how they can help you

1. You get real traffic, not bots

Of course, user must expressly agree to receive push notifications while subscribing to the notifications on respective websites at the same time. This fact should be supportive for the problem of bots as this procedure supports real users and eliminates any bot traffic.

Naturally, there is the question everyone is worried about – the intrusive nature of such feature. Even this problem is solved by receiving only a certain number of notifications per day, while the user can feel that he has it under control as he will have the option to unsubscribe at any time.

Therefore, due to these facts, the quality of such traffic and communication with them is much higher, so your campaigns may target more specific audience.

2. Maximum viewability and high CTR

Here, you don’t need to worry about the customer not seeing what you want. This message will occur directly at their device or browser, thus supporting also the Click-Through Rate (CTR) statistics, being a more problematic area of other ad formats.

Push Notifications are able to occur on device of browser of respective customer even if he is not using his mobile phone or using that browser.

3. Increasing the acquisition efficiency

This is a very valuable tool to provide customer acquisition. With its more specific focus all around the world, reaching beyond the existing clients of your company, you’ll find it very useful in further campaigns.

Moreover, not to limit this feature only to certain area, its developer – the PropellerAds, has developed a full range of options for push notifications, making it possible to target users on each platform and device where also web and mobile push notifications are included.

4. Enhanced retention and audience wanting to interact

The native character of this ad format brings more extensive potential to you as it’s not only native to the website content, but to the interests of the user. Therefore, by using push notifications, the audience you get are people who are really interested in the products or service you are promoting.

But it’s not always only about the new customers. Also the existing ones should be taken care of. Push notifications were demonstrated that they increased the retention rate by one fifth.

5. Options for customization along with instant delivery

There is the potential to send large number of messages all over the world almost immediately. Such speed is comes along with customization options: you can choose where the user may view your messages (this is a key element in case of specific offers or certain events) along with emoji and visual elements.

Web or app push notifications?

They may look very similar, however there is a different system and approach behind you must weigh when using them. In the event of app push notifications, you’ll be sending them from an app, so it must come from someone who has this app.

Otherwise, you can use the web version of push notifications (so even without an app). For this purpose, there is a fresh new Push Notifications service developed.

There is also the possibility that you have developed your own app, which may be updated by any other auxiliary installations through Push Notification Ads.

What can it be used for?

This is a universal ad format, applicable to any type of products or services where also CPA offers may be included. There are different and extensive potentials to promote any kind of content (offer, announcement, website update, brand awareness).

Therefore, whenever you use push notifications, you may weight different content like various e-books, check-lists, special promos & offers, mobile apps, alerts, news, etc. It’ll allow you to provide more diversity to your marketing options, helping your business to improve even further by communication with the right clients.

Campaigns

This new format will be available for CPM campaigns on the Platform of PropellerAds. There you can initiate new campaigns under the “Create Campaign” button, where you’ll select the CPM pricing model and then the Ad Format “Push Notifications”.

The post Another Ad Alternative – Push Notifications How You Can Take Advantage of Them! appeared first on CHECKus Media Group.

You did buy your preferred 6-packs, ordered a peperoni pizza and plug in HDMI cable to your computer. You want to have the best experience you can get in your cozy apartment. Your new 55″ Curved 4K UHD TV is already installed. Now, you are going to find the stream.

You choose and click. Boom! The annoying ad pops up. You have to wait at least 30 seconds to close it out. You are not satisfied. Pop up ads and banners are really irritating for many internet users. The online trendsetter and best selling author Gary Vaynerchuk hates Samsung because of pop up banners. 

Banner ads are here for nearly 22 years. The marketers all over the world fight with the problem. If they should use the pop up or pop under banners. In this article, we will give you the short guide to the pop under banners.

Pop-up banner or popunder banner?

All starts when the new window is open. Either is your computer of smartphone. Speaking of pop ups, your home screen is completely blocked with the ad. A pop up ad will jumps at a new browser window. On top of the one currently being viewed. The first thing comes to your mind is “I need to close this stupid ad right now!” The key problem with this is that it can be viewed as pretty pushy and disturbing.

On the other hand, pop under commercials work more user friendly. Rather than being showed in your front screen, the new window releases behind the one that is being viewed at the moment. It does not disturb the user experience. There is more.

If the users have many browser windows open, the trick is when they’re finished with the website they were browsing at first and shut it, if they come thru a pop under ad. They are less likely to identify from which webpage banner came from. This is the reason users are also less likely to have a bad feeling about the webpage that loaded the popunder. The chance they will come back and browse again is higher.

Why you should use popunders more?

Let’s look at reasons why is more than welcome to implement pop under banners in your ads and why they convert more than classic ones.

No “banner blindness” – popunder ads are a gorgeous way of attempting this. They create better feeling for a user to engage with an ad on a conscious level, while being less pushy than a pop-up ad. As you know, the user tries to close the pop up right away it shows on the screen. In this microsecond there is no chance to attract him to click on the ad. Popunder is like the underdog. Waiting for its chance to excel.

More engagement – thanks to its higher CTR, website guests are more likely to interact and cooperate with showing ads. The results are crystal clear. More sales, downloads, registrations or whatever your preferred purpose is. Why is it so? Since user is spending more time staring at your banner, it is higher chance he will actually read the ad and interact with.

Space to shine – you have an entire screen worth of space to play with. Let your creative team does the work. Engage with your customers. The full screen is all yours. Place call to action buttons, relevant slogans or flashy pictures where they attract. Users are more likely to convert.

Some awesome stats about banners:

• The typical Internet user is served 1,707 banner ads per month. (Comscore)
• You’re more likely to survive a plane crash than click a banner ad. (Solve Media)
• Up to 50 percent of clicks on mobile banner ads are accidental. (GoldSpot Media)
• Users who are retargeted to are 70% more likely to convert. (Source: Digital Information World)

This is the reason why you should advertise with professionals and agencies which have run thousands of online campaigns. The agencies already know where the users are and how to connect with them. In future blog, we will write about most popular pop under ad networks.

If you like the article and find it useful, share it among your friends and colleagues.

Source:

http://blog.adcash.com/pop-under-and-pop-up-ads/

http://www.marketingterms.com/dictionary/pop_under_ad/

The post Popunders have higher CTR. Why? Read the 3 simple reasons appeared first on CHECKus Media Group.

Now, the Adform’s clients can purchase 15–30 second audio ads programmatically on Spotify, targeting Spotify’s free listeners in real time via Adform’s DSP. Spotify’s free listeners will get and unlimited access to songs, but here is the field for your opportunities – they will hear, from time to time, an audio ad for about 30 seconds max, as part of the free deal. 

First of all, you have to distinguish some aspects. The opportunity is related to the characteristics of music: A brand that can connect the overall feeling that music creates to its message is the one, which will be successful in reaching the heart of the client, not only the ear. But as always – it shall be simple and get one specific short message. No long descriptions, not too much talking.

It is a hard task and it needs a creative person. These short messages do not come just like that. But try to find the proper manner, how your business may be represented and if related to some specific music, it’s the right choice.

As for the voice, pay attention to it as well. The volume, the tone (most of the time, friendly tone is expected). Adform also provides the option to include a call-to-action button in the companion ad, what will direct the consumers to the brand advertiser’s website when clicked on.

About Spotify

Spotify is available in 60 markets around the world and reaches over 70 million free listeners across over 2 billion playlists since mobile phones have become the default device for enjoying music. The streaming service uses first-party data to offer brand advertisers a wide range of audience segments to deliver the right message based on the consumers’ age, gender, postcode, region, country, time of day, music genre and personalized playlists.

The combination of Spotify’s deterministic data, Rubicon Project’s marketplace and Adform’s targeting capabilities allows advertisers to target the relevant listeners with a personal brand experience. All of this can be done in real time with a precise ad frequency for maximum potency.

Spotify’s audio ads play between songs, reaching a highly engaged target audience. This allows advertisers to get the consumers’ full attention while transmitting their message to them.In other words, a brand’s unskippable ads will reach the right people.

With the release of programmatic audio ads in our DSP, Adform provides an avenue for brand advertisers and agencies to buy programmatic audio at scale, instead of direct buys, which means advertisers can access Spotify’s digital audio inventory programmatically and trade on an impression-by-impression basis.

The post Get into the ear of your customers with Spotify ads appeared first on CHECKus Media Group.

1. Objective, objective, objective

When you start any campaign, you need to figure at firstly, what are you going to advertise and what do you want to achieve with such activity. Here you have to take into account your goals (want these and these customers as many as possible), the kind of campaign (online campaign) and the message for those customers (nobody is going to care about your needs as we do, let’s do this together, etc.), which you should keep for a long term and which should correspond with your business activity.

2. Aspects of such message

Such message should have a proper language, messaging for the customer and also the colors which correspond to your business nature or somehow are related to the major message you want to use, together with following the brand image.

If you are doing this from a scratch and have no idea how to start, look at your competitors, their system of advertising, how they play with these factors and try to make such system, which is adequate to your own business. These setting, you will choose for the future, will shape every aspect of the campaigns you will run, so assess it properly according to your needs.

3. Check the Market and Assess Your Position

You have to make a research at the beginning, as you need to know where in the market are your strong and weak point and what kind of customers/market you want to target and attract. Researching is sometimes very exhausting, but sooner or later a proper research will help you to save loads of your money because of more specific targeting of the customers and not spending money on people that are not potential to your business.

Make a research, find your strong and weak points, make a solid SWOT analysis, and build on such information and knowledge of your own abilities and opportunities.

4. Calls To Action – Proper Selection

As we want to gain full benefits of our online marketing strategy, we will need to use calls to action, which really work. First of all, you have to be “focused on value,” so you can be assured that your business promotes exactly what the customers get if they decide to click on your ad/landing page. As for your expectations, you have to be “action oriented” so it is clear for you what these clicks can achieve.

In case of your message, keep it simple as much as possible, straightforward, providing a clear, direct message to the customer without too much thinking. To make everything even easier, try to use visual aspects so the customers get the information in a simple way. All of this should correspond with your brand image as your customers will find specific relations to your business on this basis.

5. Think like the Customer

Of course that we all want to increase sales, but the business is about the customers, who are willing to buy, order or even loyal to our company. Try to think about the customer, try to grasp what he wants to hear, not what you want to tell him. Empathy is the word and you have to feel what your customer feels or needs.

Many companies make mistakes when they promote their abilities, their success and so on, but truth is that customers often do not care. It’s mostly about them, not about your previous satisfied customers.

Conclusion

After all this, you have to be smart in the advertising. It’s not only about creativity, not only about being good, not only about making cool campaign. It’s a complex, which has to be provided to the customer in a way, that he feels that this is what he needs. Not that you feel it, but the customer feels.

The post Tips for a Successful Marketing Campaign appeared first on CHECKus Media Group.

How about the processes? Are the similar or different? Just a few questions, but all the advertisers have to answer them at the beginning of their campaign or otherwise they can not count on the benefits, these platforms provide.

So? Which one?

Firstly you have to understand the major difference between ads through AdWords and the Facebook ads. Naturally the basic difference is in the users. AdWords users are looking for any kind of information they put into it, while Facebook collects people with focus on specific interest. 

But there are even more differences, which make both platforms unique and you can take advantage of them. Neither is absolutely better or worse. Both have pros and cons. If you budget allows it, use both. If not, experiment with them to see, which one provides you better ROI.

Here are some tips:

1. Optimizing AdWords improves quality score too.
2. Connect AdWords to Google Analytics and measure close to the money.
3. Try more advanced optimization tactics on Google AdWords.
4. Plan the structure of your account / campaigns, segment your data and be aware of your options because Google might not always recommend what works best.
5. Monitor and analyze the competition with your auction insights report, A/B test different offers and focus on testing for high-level learnings.
6. Connect Facebook ads to Google Analytics for the purpose of measuring the impact on on-site metrics.
7. Get the basics of optimizing your targeting and ad design right before trying more advanced optimization tactics.
8. A/B testing can get complicated quickly on Facebook, so be organized from the beginning.

Still confused?

1. Looking for superior targeting? Facebook.
2. Looking for higher intent traffic? AdWords.
3. Is your industry small and you need a wider reach? Facebook.
4. Want a wider range of ad types? AdWords.
5. Want to try retargeting? Facebook.

But there is always a helping hand from CHECKus Media Group, which can set everything for you. Just ask our experts and let’s surf the wave of popularity.

The post Tough Choice: Facebook Ads or AdWords? appeared first on CHECKus Media Group.

1.Nir Eyal – Hooked

Nir’s book is a sophisticated guide to set a habit-forming technology, which should not be neglected by product managers, marketers or even designers.

Nir pays attention to the system of decisions related to purchases. In simple words – why some products are popular and people buy them, and not the other ones, based on the habits of customers, not their active choice.

2.“Growth Hacker”

Firstly introduced by Sean Ellis in his blog post in 2010, later widened by Andrew Chen in a post titled “Growth Hacker is the new VP Marketing”.

Growth hacking is a technique, used in marketing, to use creativity, analytical thinking and social metrics for selling. It is contrarian to classic models of marketing, proposing low cost techniques, small budgets, mostly popular for startups. It became famous in relation to Facebook, LinkedIn, Airbnb or Dropbox.

3.James Collins – Good to Great: Why Some Companies Make the Leap… and Others Don’t

The major goal of Collins is to provide the reader with information of an effective transition of companies from average to great or about the reasons of their failure. As a “great” company he sees any company that can endure better as a market average for a longer time. 

This book can be proposed for managers in all the sectors, as it provides information, how a proper leader should lead the company to its success.

4.Chan Kim, R. Mauborgne – Blue Ocean Strategy

Both authors brought us an insight into success from another perspective. They found out that successful companies did not battle competitors but were able to create “blue oceans” of uncontested marketplace. They propose this strategy rather to open a new demand and get rid of competition struggle.

This book presents framework and tools for the readers how to create a blue ocean.

5.Mark Douglas – Trading in the Zone: Master the Market with Confidence, Discipline, and a Winning Attitude

Douglas presents here couple of myths that are able to play role in our success. Most of all, he focuses on traders and their errors they make – “Ninety-five percent of the trading errors you are likely to make—causing the money to just evaporate before your eyes.“

His book should be read to reconsider our risks and their relation to previous luck.

6.Sam Page – Unconscious Marketing: 25 Cognitive Biases That Compel Your Customers to Buy (Without Them Knowing)

Sam Page is paying attention to the decision-making process. We all are likely to believe that logic, facts, and common sense play a role in our decision-making processes. But most of the time we use unconscious mental shortcuts, based on faulty assumptions related to existing data or any prior information.

This is naturally what every marketer should understand and grasp, how the customers are assessing the offers.

7.Robert Cialdini – Influence: The Psychology of Persuasion

Mr. Cialdini focuses on the customer’s decision-making process as well. He presents the psychology of the customers and reasons, why he says the magical “yes” to you. Rather than only understanding these reasons, there are also hints how to apply these understandings.

The post Books that every financial marketer or manager should read appeared first on CHECKus Media Group.