You did buy your preferred 6-packs, ordered a peperoni pizza and plug in HDMI cable to your computer. You want to have the best experience you can get in your cozy apartment. Your new 55″ Curved 4K UHD TV is already installed. Now, you are going to find the stream.

You choose and click. Boom! The annoying ad pops up. You have to wait at least 30 seconds to close it out. You are not satisfied. Pop up ads and banners are really irritating for many internet users. The online trendsetter and best selling author Gary Vaynerchuk hates Samsung because of pop up banners. 

Banner ads are here for nearly 22 years. The marketers all over the world fight with the problem. If they should use the pop up or pop under banners. In this article, we will give you the short guide to the pop under banners.

Pop-up banner or popunder banner?

All starts when the new window is open. Either is your computer of smartphone. Speaking of pop ups, your home screen is completely blocked with the ad. A pop up ad will jumps at a new browser window. On top of the one currently being viewed. The first thing comes to your mind is “I need to close this stupid ad right now!” The key problem with this is that it can be viewed as pretty pushy and disturbing.

On the other hand, pop under commercials work more user friendly. Rather than being showed in your front screen, the new window releases behind the one that is being viewed at the moment. It does not disturb the user experience. There is more.

If the users have many browser windows open, the trick is when they’re finished with the website they were browsing at first and shut it, if they come thru a pop under ad. They are less likely to identify from which webpage banner came from. This is the reason users are also less likely to have a bad feeling about the webpage that loaded the popunder. The chance they will come back and browse again is higher.

Why you should use popunders more?

Let’s look at reasons why is more than welcome to implement pop under banners in your ads and why they convert more than classic ones.

No “banner blindness” – popunder ads are a gorgeous way of attempting this. They create better feeling for a user to engage with an ad on a conscious level, while being less pushy than a pop-up ad. As you know, the user tries to close the pop up right away it shows on the screen. In this microsecond there is no chance to attract him to click on the ad. Popunder is like the underdog. Waiting for its chance to excel.

More engagement – thanks to its higher CTR, website guests are more likely to interact and cooperate with showing ads. The results are crystal clear. More sales, downloads, registrations or whatever your preferred purpose is. Why is it so? Since user is spending more time staring at your banner, it is higher chance he will actually read the ad and interact with.

Space to shine – you have an entire screen worth of space to play with. Let your creative team does the work. Engage with your customers. The full screen is all yours. Place call to action buttons, relevant slogans or flashy pictures where they attract. Users are more likely to convert.

Some awesome stats about banners:

• The typical Internet user is served 1,707 banner ads per month. (Comscore)
• You’re more likely to survive a plane crash than click a banner ad. (Solve Media)
• Up to 50 percent of clicks on mobile banner ads are accidental. (GoldSpot Media)
• Users who are retargeted to are 70% more likely to convert. (Source: Digital Information World)

This is the reason why you should advertise with professionals and agencies which have run thousands of online campaigns. The agencies already know where the users are and how to connect with them. In future blog, we will write about most popular pop under ad networks.

If you like the article and find it useful, share it among your friends and colleagues.

Source:

http://blog.adcash.com/pop-under-and-pop-up-ads/

http://www.marketingterms.com/dictionary/pop_under_ad/

The post Popunders have higher CTR. Why? Read the 3 simple reasons appeared first on CHECKus Media Group.

You have to ask yourself, is it needed for you? You can also bid differently per device. Now the question is, if it should be only expanded text ads as they are more supported. But with expanded text ads there will be no mobile specific ads, but mobile URLs to send mobile users to specific mobile pages. Now you have to answer if your mobile specific copy is essential for the success of your mobile advertising. And many others question coming in a row.

What to look at? In case of lead generation, the most important statistics is the conversion rate difference between devices. If your mobile campaigns achieves only two thirds of the performance of the desktop campaign (in conversion) you want to pay only proportional price for them as the desktop campaign is bringing more leads. Revenue per click applies to the same in e-commerce.

If this happens, you can’t just keep such settings untouched. It would be much better to create individual desktop and tablet/mobile campaigns according to the rate at which they convert. As an example, imagine that we have a 75% impression share in the above mentioned campaign. Our desktop impression share and average position could reach 100% and 1.0, while the mobile and tablet impression share and average position reaches 66% and 2.0. In this case, our growth availability when looking at keywords’ bid changes would be related to mobile devices. But when we’re looking at data at the aggregate keyword level, we’re not necessarily segmenting this granularly. We can simply raise the bid and get more mobile and tablet traffic, which does not perform as well as the desktop traffic we’re getting and could potentially pull our numbers down.

With such analysis, we can conclude that the situation of two thirds of a success on another device means that it would be useful to segment devices into their own campaigns, even better than relying on bid modifiers for bidding purposes.

People expect that the mobile copy is the most important factor to decide for segmenting mobile into their own campaigns. Expanded text ads are not mobile specific and in January they will more than likely be the only option to use. However, another argument states that the biggest reasoning for mobile specific ads in the first place was to send those users to a different URL – and this problem was fixed with the mobile final URL launch. It can be tough to segment your mobile copy if the copy or the landing pages aren’t helping the results. If you always had mobile landing pages in place and then tested “order from your phone” type copy, it would help you make a decision much easier.

According to the results above, considering a mobile specific ad on mobile devices in comparison with when we have shown a regular text ad on mobile devices. When testing ad copy, it’s good to look at conversion per impression data, while I look into conversion rate data when doing a landing page test (for lead gen clients).

In such situation, the mobile ads have mobile-specific copy and mobile-specific landing pages. The higher conversion rate but much lower CTR on the mobile-specific copy shows me that the landing pages have supported performance markedly, while the copy seems  to have actually hurt performance, even if it may have helped conversion rates mildly. Therefore, we’ll be fine transitioning to expanded text ads and just adding the mobile final URLs, and so no segmentation would be needed at the campaign-level.

If these results showed that the CTR on mobile devices is significantly higher in case of a mobile-specific ad, then you would have to weigh setting up a mobile-specific campaign in order to write the mobile ads within the expanded ad copy.

The last important issue before deciding is how it would help or hurt the structure of your account. You can use text-to-columns for reporting, where you would just add devices to that naming convention. But do you already have RLSA-specific campaigns built out? Do you have multiple locations with their own groups of campaigns? When do the extra builds stop? These are questions you need to response to before your decision.

Campaigns could be differently segmented out by certain regions, by audiences for remarketing, or by device, or even more. Everything depends on how your account is structured now and how segmenting more granularly by device would affect your performance.

Always be sure that you make the decision based on statistics and then move forward if the numbers make sense and the structure is manageable.

The post Segmenting Campaigns by Device? Yes, or No? appeared first on CHECKus Media Group.

The major elements to determine your results are:

1. Expected clickthrough rate (CTR)
2. Ad relevance
3. Landing page

CTR

Naturally, here are expected ad groups or keywords with the highest CTR. Your task at the beginning is to find or determine a highly relevant keyword to match with the query of users. It is recommended to split your keywords into narrower, systematic groups that can be more effectively tied to individual ad campaigns.

If the CTR of your keyword is low, subqsequently with a low ad CTR (below 1.5%), this should indicate a warning for you that it does not match with users‘ query and you should adapt your ads more according to the major topic.

Moreover, try to use multiple ad texts, no more than 30 keywords in ad groups and take an advantage of all your ad extensions.

As for keywords, they start at a Quality Score of 6. If it does not move or even drops below 6, get rid o fit.

Ad relevance

On the Display Network you are provided with different bidding options, and the elements contributing to your Quality Score there are about to depend on which one you choose.  If the campaign is using a CPM model, Quality Score is based on your landing page’s quality, but if it uses CPC bidding, historical CTR of the ad and the landing page quality are the factors considered.

Landing page

Google mentions three major factors for the landing page relevance: relevant and original content, transparency, and navigability.  As for the content, I believe you are the one who knows exactly what is original/relevant in your case (as this is highly individual) with all the keywords picked there, but the transparency is often misunderstood. Here it is recommended to explain your product, show its advantages before luring the user to fill the form and provide you with his information.

As for the navigability, you should have easy-navigable website (also on mobile sites), as your potential clients don’t want to spend the entire day searching for any specific button or information.

Besides these three factors, you should do your best to keep your clients on your website as long as you can for not picking your competitors with faster-loading websites.

As for an account level of the Quality Score, you have to think about i tas an algorithm. If Google does not know how the ad text will work with this keyword, they could take a look at the avertiser across the account and is the performance good or worse than average, and based on that they can set a base level Quality Score.

The post Quality Score – Learn more and take advantage of it! appeared first on CHECKus Media Group.