From the respondents, 37% admitted that by now, they have used 10% of their annual digital advertising budget on Amazon, while 24% stated that it makes from 10% to 25%. Higher percentage, between 50% and 100% was spent only by a small number of advertisers on Amazon, focusing only on this channel.

Nevertheless, what is important for Amazon, from those 80%, around 20% plan to increase their budget on Amazon by 50% or more. More than 30% of respondents state that they are intending to shift from traditional search ads, while 23.5% will move from display or other non-digital budget (printed materials or standard TV ads). Furthermore, almost 21% will shift from social media and 18% from other marketplaces (see below).

What was an interesting fact about this survey was the finding that 28% of respondents outsource their advertising activity on Amazon while only 24% have a in-house team dedicated for Amazon.

But how about automation? Around 22.5% informed that they are using automation tools for Amazon campaign management and 44.4% of respondent added that they are intending to do so over the next year.

And the products bought? The most popular are still the well-known Amazon’s pay-per-click product search ads, reaching 86.5%. Dispay and video ads are used by 58% and 50% are using both AMS and AMG formats.

Amazon’s product search ad inventory became one of the most popular options on the market over the last years, but the company is not only focused on this offering. It has also special tailored offerings to marketplace sellers with display and video inventory on its owned along with operated properties as well as a DSP so Amazon audience can be targetted properly.

Although Amazon remains far behind Google and Facebook when it comes to digital advertising market share, the company is putting more and more efforts to improve its position. Thus, the company is on the right path to be important partner for more and more advertising agencies,  tool providers etc.

The post 80% of Amazon advertisers are about to increase their budget in 2019 appeared first on CHECKus Media Group.

If you are a sales guys, this is nothing new to you. Customers tend to prefer eye-to-eye contact, where any live event has a huge advantage when it comes to comparison with an internet, non-personal marketing. Meeting in person leaves often an impression what internet can’t overcome (as it focuses more on masses in a less personal way).

However, the cost of such event plays a huge role. Number of companies needs to calculate such costs precisely as they have limited funds for marketing, distributing it between online marketing and live marketing. Moreover, it’s also very hard to estimate the return of such investment into event marketing.

Therefore, companies often hesitate to spend much money of event marketing or limit it significantly to keep their money on massive online marketing. But let’s come to the points why such event marketing is still useful and there’s a reason why to consider it in your marketing strategy.

1. At First, Do Not Forget about Your Staff

First principle is a general one and is emphasized all the time. If you want high quality, you need skilled and motivated people first. In the event of demotivated team, you have no chance to provide good event marketing in any way.

Therefore, the issue is not only about hiring enough people, but those skilled ones who can secure great event marketing at any time. Here, you should not forget about the necessity of appropriate training, so the sales or leads’ results can be improved. Each event marketing needs well communicating people, so you don’t miss the chance.

2. Bring the swag

After the event, all participants should be able to see clearly visible logos on all promotional materials to keep the experience related to your brand in their mind.

Any great swag will support the traffic around your booth, luring attention to your brand. But what to select? It should be something that is at least little useful. Devices related to smartphones (e.g. chargers) tend to be very popular, t-shirts, food related to the topic etc. Nevertheless, these are only recommendations if you are not sure. If you know your audience properly, your creativity can bring the ideal product.

3. Attending first before taking the decision

If it’s the first time you are making such event marketing, check rather any such event, not to waste your funds. Thus, you’ll realize who the right attendees for you are, what do they want in fact, how do they purchase the products etc. You will receive all key information to get the interest of attendees for your business so they will stay at your event. Here, you’ll have the chance to see what works by observing the trade show attendees or having even chat with the exhibitors.

4. Adeqaute success metrics

Another important point is related to the question of quality. Not everything can be measured only in a quantitative way. There are also aspects that may never be measured by number, like business opportunities, whose importance understands everyone of us. There is also the relation with your customers, new products etc.

Here, you have to set a proper metrics focused on the right explanation of success at the event. Such success rate must consider all the necessary aspects, so besides the number of leads or sales, it should include brand exposure or business opportunities formed.

5. Budget for the unexpected

Each budget must count on the situations which you were not able to predict before. Therefore, you must consider such unexpected events as well and dedict portion of your funds for these purposes. There could be even standard costs like bills for utilities, costs related to designing, different permits etc.

Therefore, for the purpose of improving your ROI, you should spend the money on the most important aspects. In particular, the quality of your staff and the place should play the key role to attract your potential customers.

The post Disappointed by Your Leads and ROI? Here are 5 Event Marketing Strategies How to Improve It! appeared first on CHECKus Media Group.

This coffee chain has 21 stores, based in Japan and India predominantly, while having its branch now also in the U.S. (Providence, Rhode Island). This chain came up with an idea that any student or faculty member can provide his personal data including the name, date of birth and work experience through an online registration process. Now, the company is planning to expand further within the United States to get even more customers.

Shiru has based its business model on the collection and treatment of personal data as a currency for an exchange of goods. They generate their profit from different sponsors, advertising on their website, interested in potential clients who they acquire through certain events.

In case of Shiru cafe, the sponsors are e.g. Nissan, Microsoft or JPMorgan. This new approach leaves the previous tracking of purchase behaviour and turns to wilful acts of the clients. However, the company informed that it doesn’t share personal information of its customers with third-party companies.

According to Keith Maher, Shiru’s North America general manager, the objective of the company is to „help students make the transition [from academic life to the workplace] easier and empower them to make better decisions.“

Marketer’s appreciated this new “pay with data” business model, hoping that it could help to reveal a new path for the communication with customers. Nevertheless, there are also risks related thereto, in particular due to the privacy, so much discussed lately in connection with Facebook.

The main issue for retailers or financial sector was to achieve as much personalisation of offers as possible. We could see different loyalty programs or branded credit cards, trying to focus on certain habits of their customers. In principle, customer like when brands are transparent about what they offer in return for the data acquired from them and how their data is being used. In such cases, customers are likely to share more personal information.

Now, the issue has a legal point of view as well. The so much discussed E.U.’s General Data Protection Regulation (GDPR) requires companies to request customer consent in case of provision of their data to third parties even before collecting and using such personal data. Now, the company is intending to get into the UK market, paying increased attention to the requirements of the GDPR.

However, Shiru has also informed about its intention to expand to Harvard, Yale, Princeton and Amherst before the end of 2018.

The post A Japanese coffee shop will give you free coffee in exchange for your data appeared first on CHECKus Media Group.

Push Notifications are developed by PropellerAds so the needs of advertising subjects can be fulfilled much better, thus narrowing the focus on the rights clients even more, reaching the required audience, while leaving any other auxiliary tools (banners, social media) behind.

Not sure what these Push notifications are? Imagine you client, using a browser on his desktop or playing with his phone, while a short warning message will appear in front of his eyes with an icon. Look at this example of mobile push notifications and try to imagine what your client could see:

What are the Push Notifications for?

As mentioned above, Push notifications are completely new Ad format, however becoming quickly popular. Therefore, let’s take a closer look on how they can help you

1. You get real traffic, not bots

Of course, user must expressly agree to receive push notifications while subscribing to the notifications on respective websites at the same time. This fact should be supportive for the problem of bots as this procedure supports real users and eliminates any bot traffic.

Naturally, there is the question everyone is worried about – the intrusive nature of such feature. Even this problem is solved by receiving only a certain number of notifications per day, while the user can feel that he has it under control as he will have the option to unsubscribe at any time.

Therefore, due to these facts, the quality of such traffic and communication with them is much higher, so your campaigns may target more specific audience.

2. Maximum viewability and high CTR

Here, you don’t need to worry about the customer not seeing what you want. This message will occur directly at their device or browser, thus supporting also the Click-Through Rate (CTR) statistics, being a more problematic area of other ad formats.

Push Notifications are able to occur on device of browser of respective customer even if he is not using his mobile phone or using that browser.

3. Increasing the acquisition efficiency

This is a very valuable tool to provide customer acquisition. With its more specific focus all around the world, reaching beyond the existing clients of your company, you’ll find it very useful in further campaigns.

Moreover, not to limit this feature only to certain area, its developer – the PropellerAds, has developed a full range of options for push notifications, making it possible to target users on each platform and device where also web and mobile push notifications are included.

4. Enhanced retention and audience wanting to interact

The native character of this ad format brings more extensive potential to you as it’s not only native to the website content, but to the interests of the user. Therefore, by using push notifications, the audience you get are people who are really interested in the products or service you are promoting.

But it’s not always only about the new customers. Also the existing ones should be taken care of. Push notifications were demonstrated that they increased the retention rate by one fifth.

5. Options for customization along with instant delivery

There is the potential to send large number of messages all over the world almost immediately. Such speed is comes along with customization options: you can choose where the user may view your messages (this is a key element in case of specific offers or certain events) along with emoji and visual elements.

Web or app push notifications?

They may look very similar, however there is a different system and approach behind you must weigh when using them. In the event of app push notifications, you’ll be sending them from an app, so it must come from someone who has this app.

Otherwise, you can use the web version of push notifications (so even without an app). For this purpose, there is a fresh new Push Notifications service developed.

There is also the possibility that you have developed your own app, which may be updated by any other auxiliary installations through Push Notification Ads.

What can it be used for?

This is a universal ad format, applicable to any type of products or services where also CPA offers may be included. There are different and extensive potentials to promote any kind of content (offer, announcement, website update, brand awareness).

Therefore, whenever you use push notifications, you may weight different content like various e-books, check-lists, special promos & offers, mobile apps, alerts, news, etc. It’ll allow you to provide more diversity to your marketing options, helping your business to improve even further by communication with the right clients.

Campaigns

This new format will be available for CPM campaigns on the Platform of PropellerAds. There you can initiate new campaigns under the “Create Campaign” button, where you’ll select the CPM pricing model and then the Ad Format “Push Notifications”.

The post Another Ad Alternative – Push Notifications How You Can Take Advantage of Them! appeared first on CHECKus Media Group.

Hint 1: Take Advantage of Demographic Data 

By using Facebook, you can enjoy multitasking or quick scrolling, while the user absorbs only a minimum percentage of information from large news feed in a single minute. Under such conditions user’s attention lasts only for a second and the next pop up will disturb his attention for sure. 

The way you capture someone’s attention will determine his or her lifecycle as a customer. If your ad strategy on Facebook consists of roping people in with images and slogans irrelevant to your business, you won’t make many sales. 

Here’s the way to set your ads to attract the targeted audience:

Offers Supporting Your Strategic Goals: some offers consist only from discount and the customers are dependent on such discount. After the expiration, such customers will fade away as well and you don’t really make profit on the business like this. Therefore a long-term strategy has to be developed, where your Facebook ads attract the kind of people who are likely to upgrade to your monthly program. People don’t always want to pay the lowest price, but they want to receive something for it. A certain value.

Set Your Copy and Images precisely according to your audience preferences: for a fast attention capturing, some businesses use outrageous images with nonsense for slogans. The idea is that you can work with anyone who clicks the ad. But this doesn’t really work. Much better approach is to create an ad that speaks directly to your target market. For example, this ad from CoPromote uses a funny image to grab people’s attention, but both the ad image and text relate to CoPromote’s service and what its target audience needs.

Hint 2: Collected the Demographic Data

Sometimes you may think that you know your group, like kids, workers, specific nationalities, etc. But for the purpose of improving your ad, narrow your market to a specific group of people so you can be even more effective. If you don’t narrow your market audience, your message will be wide and it won’t probably hit anyone’s attention.

Here are some practical manners how to narrow down your market:

• Don’t forget to add gender to your product checkout page form. Knowing the gender of your target audience is also very important. It is absolutely normal for businesses to have a predominantly female or male market. If you don’t know the gender of your market, you need to find out.
• Use a third-party service to get detailed demographic information about your email contacts. For example, you can send TowerData a file of your exported contacts from your CRM, and they’ll analyze that data, based on your preferred data sets, and will send more demographics on your contacts. This is a great way to learn more about your customers and improve your Facebook ad targeting.

You can get the info from TowerData on the basis of the data sets that are most relevant to your business, product, service, or campaigns. In case you have set a relevant ad but without any successful results, check your demographics if you don’t lack anything in your settings. In case you’re still uncertain about it, try to make wider research for the targeted market on your own or for the demographics, you need to target.

Hint 3: Measure Conversion through Facebook Ads’ Clicks Segmentation

In case you are using a CRM to track clicks on Facebook ads, you should be segmenting everyone who comes from your Facebook ads. If your customers answer a survey or download a freebie, you should segment and tag your customers and thus identify whether they eventually buy your product.

Assuming you’re marketing the same products or services to your Facebook leads that you market to the rest of your mailing list, the only way you’ll know if your Facebook ads are working is if you know how many Facebook clicks turned into sales.

If you’re not capturing leads for your Facebook, you should start with it as soon as possible. It could cost you less money and even could be easier to run Facebook ads that link to your Facebook page; however, to gather leads who are interested in your marketing, send people to your website. This way you can offer them something of value in exchange for their email address.

The post Three Ways How to improve your Facebook ads appeared first on CHECKus Media Group.