Why AppsFlyer?

This company has developed its proprietary NativeTrack^TM technology to attribute app installs with last click attribution. It also opened offices all around the world after its success. On December 26, 2012, it became Facebook MMP and later also Twitter Official Partner. Now the platform is integrated with over 2000 ad networks like Yahoo, Google, Bing, iAd, Criteo, etc.

CHECKus Media Group CEO, Ladislav Kazan, saw this opportunity back earlier in 2015 as first company in CEE as another step for the marketing agency to strengthen its base in the CEE region and his company has become certified by AppsFlyer in relation to its platform. Thus the entity has added to its wide variety of services, provided on the online marketing field.

As the mobile marketing became more and more popular, such mobile measurement industry was only a matter of time with its first winners. Providing an unbiased and transparent attribution analytics together with keeping the data of clients private and secure, helps to gain the trust of such clients. Naturally, the product is still experiencing improvements, creativity of its creators and permanent learning process.

AppsFlyer Raised $56M for the Measurement Innovation in the mobile area

The company has now achieved funding from new investors: Qumra Capital, Goldman Sachs Private Capital Investing, Deutsche Telekom Capital Partners and Pitango Growth, and to our current investors – Eight Roads Ventures, Magma Ventures and Pitango Venture Partners.

As Oren Kaniel, CEO of AppsFlyer, stated:

• We will remain unbiased and independent. This is why we selected financial investors with long-term vision.
• Because we believe app usage data is one of the most important assets businesses have:
• We work hard to protect our clients’ mobile app data; keeping it 100% private, safe and secure. This is why we maintain our SOC2 compliance.
• We believe that our customer data belongs to our clients. We will never use it for targeting or profiling.
• Every action we take should be in the interest of our clients, and never in conflict.
• We will continue to explore new avenues for data-driven insights, including broader measurement capabilities and deeper, AI-driven insights and sophisticated analytics.
• We will maintain AppsFlyer as an open platform, allowing 3rd party developers to add services on top of the AppsFlyer platform. Our partners can rest assured that we value our relationships and will continue to empower and support your businesses for the long road ahead.
• AppsFlyer’s clients have a clear advantage in the market. We will continue to work hard to broaden the gap and make our clients even more successful.

To read the original statement, click here: https://www.appsflyer.com/blog/appsflyer-raises-56m-deliver-measurement-innovation-mobile-era/

Therefore, the opportunities are lying ahead of you. So for further information, just write on info@checkus.sk or directly to the CEO Ladislav Kazan on ladislav.kazan@checkus.sk.

The post CHECKus Media Group – Certified by AppsFlyer from 2015 appeared first on CHECKus Media Group.

Starting in Zuno Bank, he gained wider knowledge of financial industry – about its system, how it works and what people need or at least want to hear. Later he joined the team in World Business Press online, a company providing proprietary information system for trading, with the major focus on unique lock-up stories.

Here Mr. Kazan decided that his life requires further step – and that was his own company – CHECKus Media Group.

Starting from scratch, he was able to combine a team of professionals, focused on different aspects of the financial industry online marketing. But let’s rather ask him about the progress, he has made.

How did you come up with the idea to start your own company?

“I missed something in my previous jobs. I believe it was the wider space of activities, I could not do there. Most of the companies tend to have a strict frame, in which you have can work, nothing more. I somehow felt that I need a change, something to be managed by me, on my own.”

So your company – CHECKus Media Group – was set that time?

“Actually, not that quickly. It was a longer process of development. Firstly I started to work on individual campaigns with my friend, then another one joined the team…And somehow, after couple of first case studies, we managed to push it forward and created this brand, known to many clients in the financial industry.”

What was the focus at the beginning?

“We started with forex traders. Our clients were banks or forex brokers, who needed traffic on CPM or CPL model (*cost per impression, cost per lead). Then some of our clients started to use our services more and more…and then these conferences came.”

Conferences, expos..do you think this was the so-called game-changer?

“Well…sort of. Firstly we went to Macau. It was ok, but we just spoke to some people, watched how it worked, etc. This only cost us money. But then other expos came and we came up with the idea – we can organize our own.”

You mean the Forex Expo in Bratislava?

“Yes, exactly. It was pretty exhausting, but the outcome – that was great. Many people turned to us, it helped the brand. You’re immediately visible. And that was what we needed. Another step achieved.”

From that time, what expos or conferences did you attend or organized?

“We participated on a ShowFx World Financial Conference, held in Bratislava again. This was also a success, we were surprised how many people came to learn more about the markets. It was more educational now.

Besides this, I attended Dubai, Findating in Geneva and couple of others and I can say, that the progress of CHECKus Media Group is visible now even more. Now we can talk seriously with wellknown brands.”

As a successful CEO, what about your personal life? What about your goals there?

“Family. The most important is family. My second son was born at the beginning of this year and every child turns your life upside down. Naturally, I have to work permanently, but I am trying to be the best father for them as I can.”

I believe, there is a time for everyone to grasp this completely. As it is the end of the interview, can you recommend anything to our readers, how to be successful?

“I like the quote of Winston Churchill, stating: Success consists of going from failure to failure without loss of enthusiasm. I believe that this is the only way. To be consistent and move forward.”

The post Story of CHECKus Media Group appeared first on CHECKus Media Group.

Traders, who attended the two days Expo could speak with representatives of attending brands and in this way they received more information directly, not only through sales teams on the phone or internet.

After the opening cut at 11:00am, on Wednesday, May 20, performed by Mr. Ladislav Kazan, co-organizer from CHECKus Media Group, and subsequent opening speeches from participants, the Forex Expo officially started.

Traders, investors or other guests could be seen, speaking to participating companies. Let’s take a look on participants: 

Near the entry, traders could meet Axiory Europe – a successful brokerage house with a strong position on central European market. Axiory’s team showed an impressive ability to attract new customers, their sales team was one of the best prepared for the event.

Next place saw red-tuned TopForex team, always smiling and keeping good mood with their new clients, coming to them.

Going further, traders visited FIBO Group representatives, always prepared to provide any professional and sophisticated information that they were asked for and explaining their services.

In the centre, swiss-accurately prepared booth of Swissquote broadened positive sentiment and traders could obtain even couple of presents after speaking to sympathetic girls from the Switzerland’s brokerage house and bank.

Swiss top-class had also another competitor – popular bank and broker Dukascopy, prepared to show you the quality, whenever asked.

Another popular Central European broker could be visited as well  X-Trade Brokers, with professionals, confirming their strong position on this market.

But what if you are not sure about your trading abilities? Credit Trading team was there to help investors and show them the right way.

Or you want to learn it on your own? Ask Pevoni – Trading Academy, a professional lector and adviser in trading.

And as a co-organizer, CHECKus Media Group was there to present visitors its abilities, knowledge and well-tuned team, new products RTB software, adfraud software, heatmap software and goforex.eu website.

Moreover, girls were there to help visitors, whenever needed.

But exhibitors did not come to show you only their services. As top professionals in their sector, their workshops & seminaries attracted higher attention.

Swissquote Bank’s Chief FX analyst Peter Rosenstreich spoke about the actual topic on FX markets: “FX Outlook in 2015: Currency Wars”. A very actual topic explained to traders all the issues around monetary policies led by major central banks and their impact on currencies, favoured with lower exchange rates.

Moreover, he speech during the second day of the expo on topic “The art of investing with Swissquote’s SQORE”.

Closer insight into the Australian economy and consequences for the FX traders, has been provided by Andrew Masters, financial analyst at FIBO Group. His topic: “The fundamental outlook for the Australian economy”.

Axiory’s CEO David Kasper took an innovative way, speaking about “Want to start your own Hedge Fund? Let’s look at it from different perspective” and David Varga from purple team as well.

X-Trade Brokers showed its market-knowledge through their analyst, Kamil Boros, who explained a “Fundamental analysis of a currency pair” to provide more insight into trading for new investors or traders.

Even more from trading could be learned from Dukascopy’s COO, Marc Spaelti, a professional FX trader, advisor and risk manager. His topic “A look at Big Events” lured wide attention.

To understand the FX trading fully, another FX celebrity added his insight to the topic – Vasilis Tsaprounis, chief economist at Zulutrade. His topic “FX Market is investment or gambling?” & “Best trading ideas until and of 2015”.

Vladimir Vano, head of CEE Research Competence Center at Sberbank Europe, provide even more about the market from his rich experiences with the topic: “Flying Under the Radar: FX Trading Opportunities Offered by CEE” & “Fundamental and Technical View”

Gifted by strong rhetorical ability, Anton Bittner, Ceo of ABAS FX and President of VIP Forex Club, spoke about topics: “Holy Grail of trading?” & “Behavioral psychology and trader’s mind”.

Financial marketing expert, Ladislav Kazan, co-organizer and CEO of CHECKus Media Group, held attention during both days in workshops as well. He spoke about: “Which country converts in case of financial campaigns? Study for forex brokers” & “Financial institutions must consider RTB in their marketing strategy”.

From INESS professionals, Martin Vlachynsky explained even more about the current market, with his specialization in Eurozone and the euro currency.

Project Manager at Klub investorov, Matej Zabadal, brought a fresh air into the topic variability with “More than just students”.

The mood has been positive during both days and the entire event has been closed with an afterparty in Olympic Casino, where most of the representatives and visitors could speak together less formally and enjoy the mus ic of King Shaolin.

Generally, the Forex Expo team lead by Finexpo.ru in Bratislava ended as a success, as brokers (or financial services providers) and their clients found a way to set new partnerships and we believe that such progress will continue on other expos. Most of them said they will come next year also!

We hope that you enjoyed the expo as well and will be looking forward to your visit next time!

The post What we could see at Forex Expo Bratislava appeared first on CHECKus Media Group.

Seeking new partnerships or interested in getting into the Central and Eastern European market? BRATISLAVA FOREX EXPO may be the right way to choose, combining global well-known brands and local financial institution representatives. Moreover, you will have the opportunity to learn the way how to trade from professionals.

Speakers:

Why you should attend?

• Unique event in the place connecting major national centers in Europe like Vienna, Prague, Warszawa, Budapest,… helping to reach the entire center of the Old Continent for brokerage houses, banks, money managers and solution providers.
• Partnership opportunities with the worldwide financial industry, as well as local attendees, like introducing brokers and white-label partners.
• Widening your partnership basis, as well as reaching a helpful insight into the Central European financial industry and regulatory environment.

At the conference, you will have the opportunity to arrange B2B or B2C meetings, learn more about how to enter the market in respective European countries, or take the chance and listen to the strategies from professional traders or managers for the Forex market.

Forex Expo provides a great opportunity for the visitors to become informed about latest products and services, to attend presentations and workshops of respected market specialists, to question speakers and exhibitors and compare.

Our expos have always maintained a high standard providing both the delegates and the exhibitor’s value.

We expect to achieve over 2,000 delegates and 20 companies during 2 expo days!

You get absolutely free admission to the expo!

The post FOREX EXPO Bratislava 2015 appeared first on CHECKus Media Group.