1. Mindset

Many companies feel that Internet leads are a waste of time. Effective follow-up starts with the proper mindset. Change the term “leads” to “conversations.” Remember, these are “real” people looking to do something now or in the future or maybe do nothing at all.

To be highly successful at making more conversations, you should understand that 80 percent of people registering on your website might never buy or connect with your message, and that is all right.

Focus on the 20 percent of people that need your help. From that, focus on the 5-10 percent who need your help in the next 30 to 60 days.

2. Speed of conversation  

Once you have the proper mindset in place, you will need to make contact, have a conversation and do it fast. There have been many debates on how quick you should follow up.

Our advice is to get back to the person making the inquiry or registering on your website within five minutes or less. This conversation might be by text, phone or email.

Everyone communicates differently. Many companies never follow up — they procrastinate or get busy. The key is to follow up promptly to get the desired information to that person. People appreciate when you get back to them.

3. Customer service

Many companies attempt to sell when following up with people, which can cause distrust. Our advice is always to treat every call, email or text by providing customer service.

Your primary objective is to gather information and provide a solution or a plan for the consumer. Do not sound scripted, be human, real and personable. Remember, most consumers will appreciate and see the difference when you use this customer service approach.

4. Follow up on the follow-up  

To build lasting relationships with all the people you connected with, you will need to keep in contact or follow up many times before they will do business with you.

The key is to make sure all your efforts you built on the front end do not go wasted with poor follow up on the back end. Remember, the buyers of tomorrow are gold in most lead systems.

5. One step beyond  

Follow-up is in the details. After you speak to the consumer, learn about their needs and wants, fine tune their search criteria, and set them on a follow-up sequence, the last thing to do is to go “one step beyond” what every company does.

Our recommendation is to send out a personal note or thank-you card that simply states, “Thank you for using our website to search for marketing services, thank you for talking with us today! Call us at (fill in phone number here) when you need our help!” Send this to every person you connect with, and you will build deeper present and future relationships.

CHECKus Media Group is a full service marketing agency that helps financial companies, with special focus on Forex, Options and telemarketing.  

We introduced a new approach to lead generation that relies on highly targeted traders, on-demand lead generation based on broker’s specifications and high-end service. In short: We can help grow a better pipeline with fresh leads so your sales agents can spend more time selling.

The post 5 tactics for effective lead follow-up appeared first on CHECKus Media Group.

Hint 1: Take Advantage of Demographic Data 

By using Facebook, you can enjoy multitasking or quick scrolling, while the user absorbs only a minimum percentage of information from large news feed in a single minute. Under such conditions user’s attention lasts only for a second and the next pop up will disturb his attention for sure. 

The way you capture someone’s attention will determine his or her lifecycle as a customer. If your ad strategy on Facebook consists of roping people in with images and slogans irrelevant to your business, you won’t make many sales. 

Here’s the way to set your ads to attract the targeted audience:

Offers Supporting Your Strategic Goals: some offers consist only from discount and the customers are dependent on such discount. After the expiration, such customers will fade away as well and you don’t really make profit on the business like this. Therefore a long-term strategy has to be developed, where your Facebook ads attract the kind of people who are likely to upgrade to your monthly program. People don’t always want to pay the lowest price, but they want to receive something for it. A certain value.

Set Your Copy and Images precisely according to your audience preferences: for a fast attention capturing, some businesses use outrageous images with nonsense for slogans. The idea is that you can work with anyone who clicks the ad. But this doesn’t really work. Much better approach is to create an ad that speaks directly to your target market. For example, this ad from CoPromote uses a funny image to grab people’s attention, but both the ad image and text relate to CoPromote’s service and what its target audience needs.

Hint 2: Collected the Demographic Data

Sometimes you may think that you know your group, like kids, workers, specific nationalities, etc. But for the purpose of improving your ad, narrow your market to a specific group of people so you can be even more effective. If you don’t narrow your market audience, your message will be wide and it won’t probably hit anyone’s attention.

Here are some practical manners how to narrow down your market:

• Don’t forget to add gender to your product checkout page form. Knowing the gender of your target audience is also very important. It is absolutely normal for businesses to have a predominantly female or male market. If you don’t know the gender of your market, you need to find out.
• Use a third-party service to get detailed demographic information about your email contacts. For example, you can send TowerData a file of your exported contacts from your CRM, and they’ll analyze that data, based on your preferred data sets, and will send more demographics on your contacts. This is a great way to learn more about your customers and improve your Facebook ad targeting.

You can get the info from TowerData on the basis of the data sets that are most relevant to your business, product, service, or campaigns. In case you have set a relevant ad but without any successful results, check your demographics if you don’t lack anything in your settings. In case you’re still uncertain about it, try to make wider research for the targeted market on your own or for the demographics, you need to target.

Hint 3: Measure Conversion through Facebook Ads’ Clicks Segmentation

In case you are using a CRM to track clicks on Facebook ads, you should be segmenting everyone who comes from your Facebook ads. If your customers answer a survey or download a freebie, you should segment and tag your customers and thus identify whether they eventually buy your product.

Assuming you’re marketing the same products or services to your Facebook leads that you market to the rest of your mailing list, the only way you’ll know if your Facebook ads are working is if you know how many Facebook clicks turned into sales.

If you’re not capturing leads for your Facebook, you should start with it as soon as possible. It could cost you less money and even could be easier to run Facebook ads that link to your Facebook page; however, to gather leads who are interested in your marketing, send people to your website. This way you can offer them something of value in exchange for their email address.

The post Three Ways How to improve your Facebook ads appeared first on CHECKus Media Group.

1. Objective, objective, objective

When you start any campaign, you need to figure at firstly, what are you going to advertise and what do you want to achieve with such activity. Here you have to take into account your goals (want these and these customers as many as possible), the kind of campaign (online campaign) and the message for those customers (nobody is going to care about your needs as we do, let’s do this together, etc.), which you should keep for a long term and which should correspond with your business activity.

2. Aspects of such message

Such message should have a proper language, messaging for the customer and also the colors which correspond to your business nature or somehow are related to the major message you want to use, together with following the brand image.

If you are doing this from a scratch and have no idea how to start, look at your competitors, their system of advertising, how they play with these factors and try to make such system, which is adequate to your own business. These setting, you will choose for the future, will shape every aspect of the campaigns you will run, so assess it properly according to your needs.

3. Check the Market and Assess Your Position

You have to make a research at the beginning, as you need to know where in the market are your strong and weak point and what kind of customers/market you want to target and attract. Researching is sometimes very exhausting, but sooner or later a proper research will help you to save loads of your money because of more specific targeting of the customers and not spending money on people that are not potential to your business.

Make a research, find your strong and weak points, make a solid SWOT analysis, and build on such information and knowledge of your own abilities and opportunities.

4. Calls To Action – Proper Selection

As we want to gain full benefits of our online marketing strategy, we will need to use calls to action, which really work. First of all, you have to be “focused on value,” so you can be assured that your business promotes exactly what the customers get if they decide to click on your ad/landing page. As for your expectations, you have to be “action oriented” so it is clear for you what these clicks can achieve.

In case of your message, keep it simple as much as possible, straightforward, providing a clear, direct message to the customer without too much thinking. To make everything even easier, try to use visual aspects so the customers get the information in a simple way. All of this should correspond with your brand image as your customers will find specific relations to your business on this basis.

5. Think like the Customer

Of course that we all want to increase sales, but the business is about the customers, who are willing to buy, order or even loyal to our company. Try to think about the customer, try to grasp what he wants to hear, not what you want to tell him. Empathy is the word and you have to feel what your customer feels or needs.

Many companies make mistakes when they promote their abilities, their success and so on, but truth is that customers often do not care. It’s mostly about them, not about your previous satisfied customers.

Conclusion

After all this, you have to be smart in the advertising. It’s not only about creativity, not only about being good, not only about making cool campaign. It’s a complex, which has to be provided to the customer in a way, that he feels that this is what he needs. Not that you feel it, but the customer feels.

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