1. Wrong audience targeting

Audience exclusions is a common problem that many users of ad platforms face. “Target and bid” is mostly for targeting people exclusively on your remarketing lists. This is often used, when your product is special, unique and expensive, so you narrow the audience to the more potential one.

On the other hand “Bid only” is ok, if you only want to adjust bids after monitoring the performance. But many people leave it on “Bid only” without thinking about it. Such action could cause traffic and revenue drop. So double check it if it is set according to your needs.

Second hint in this case is to focus your list on specific audience. Many advertisers have loads of lists, focused on different categories. Do not underestimate this step and choose the right one. And also – size matters. In this case the size of your remarketing list.

2. Incorrect setting up of automated rules

We don’t have time to sit at our computer all the time and be prepared to set the campaigns manually. So take the advantage of automated systems and prepare the campaigns for the future. Just check that you have set the time of any specific day, when the campaign should be launched, correctly and then you can only watch the results.

3. Accelerated ad delivery

Which one to use – standard or accelerated delivery? Depends on the manner how you manage the campaigns. If you set daily budget and let Google to distribute the budget over the day, pick the standard delivery. Here, Google is the decision-maker and it will distribute the budget according to its algorithm.

But if you want to allow your ads to be active as often as possible, the accelerated delivery is the right choice for you. Here your budget can disappear even during first hours. Therefore in this case you have to watch the budget more precisely or decrease the bids, if needed.

4. Overspending your budget

This makes everyone mad pretty quickly. If you work on different campaigns and there is no chance to manually watch every budget, choose the automation. Keep automated tracking of budget so you gain control of it.

With the help of a script to export month-to-date spend into a Google doc, together with some simple Excel formulas, anyone can have a budget-tracker document for each client.

5. Broad match

Using broad match helps you to waste your budget for an irrelevant traffic. If you use such a general term, it leads to regulated cross-matching between ad groups. Many advertisers use on too general word, which could even bring unexpected ideas, related to it. So try to be as specific as possible.

If you still feel unsure, ask our professionals in CHECKus Media Group. We will be glad to help you.

The post Tips How to Avoid Often Occurring PPC Mistakes appeared first on CHECKus Media Group.

First of all take into account some hints. You should optimize your budget according to day or time. Promotions should be scheduled to be run during a set time period. Ads can be set for a specific date, you can stop keywords that are underperforming and lower bids for high CPA keywords.

Budget

First useful tool is to set an appropriate budget at a scheduled time or day. It is not needed to waste your money during a dead session, but rather use them during a hot one, when you expect the highest number of potential customers online.

In the Campaigns tab – pick campaign, then click on automate, choose “Change daily budget when…“ There you should pick increase or decrease in percentage or USD (amount), then select the date and time to run this tool, choose a name for it, click the preview and save when it is ok for you.

Keyword bids

Another interesting tool for you is to optimize your keyword bids possibilities, to halt, enable, lower or increase them. Filters can be used to create specific rules to connect keywords to specific amount spent (if you put a rule that $100 was spent and only zero or minimum conversion, you can stop it).

In the Keywords tab – pick keywords, then click on automate, choose “Pause keywords when…“ There you should pick under requirements the cost > $XY (like $100) and converted clicks = 0. Then you can select frequency like weekly.  Choose a name for it, click the preview and save when it is ok for you.

Ad group

Among further possibilities is the ad group selection. If you see that you are wasting your money in a group that is providing you zero conversions or extremely low CPA, take advantage of this tool. It is recommended to use a specific ad group for any holiday seasion that includes keywords, appropriate for you together with the holiday terms.

In the ad group tab – pick keywords, then click on automate, choose “Enable ad groups when…“ There you should create under requirements a group name. Then you can select frequency like one time (on the date or time you need).  Choose a name for it, click the preview and save when it is ok for you.

Or instead of “Enable ad groups when…“ you can pick “Pause ad groups when…“  and  the under requirements you can create the name keyword, put frequency as one time, create a name for the tule and email results every time this rule runs. Then as always preview to check, save to finish.

Ads

Ads can be simply paused or enabled as mentioned above. This is useful for ads that you want to be run only in a specific time and stop them.

In the Ads tab – pick automate, choose “Enable ads when…“ There you should select under requirements a label for the new ads. Then you can select frequency one time (on the date or time you need).  Choose a name for it, click the preview and save when it is ok for you.

Placement

This is another possibility for those who want to take advantage or setting rules for campaings‘ placements. For example if you placement performance is poor, this can automatically pause it and you are not going to waste your money.

In the Display Network tab – pick placements, choose select all placements and clicks the automate. There you should select Pause placements when… Here under requirements create cost > $XY and converted clicks = 0. Then you can select frequency for example daily.  Choose a name for it, click the preview and save when it is ok for you.

The post Make your PPC life easier with automatic rules appeared first on CHECKus Media Group.