Every ICO and Campaign is different and results shared in this brief are not meant to be construed as typical or guaranteed. The information shared is part of a multifaceted, wholistic campaign and contributed to a portion of the raise, not the entire amount. Below is strictly an example of past ICO campaign performance implementing CryptoBar.
Objective: Generate extreme awareness and drive traffic to build investor base for the ICO.
Campaign Timeframe: 1 month (November – December)
Campaign Budget: $100K
- Standard IAB Units (300×250, 728×90, 300×600)
- The example campaign ran from 11/17/2017 – 12/15 2017
- $60,000 of budget was spent on standard display (300×250, 728×90, 300×600) with an average CTR of .08%, 5550 clicks, and an average eCPC of $12.46
- $40,000 of budget was spent on CryptoBar with an average CTR of 1.23%, 19,201 clicks and an average eCPC of $2.09
- ICO exceeded goal by an additional 50%
- Amount Raised: >$45MM