About retargeting:

Majority of websites see only 2% of web traffic converting during the first visit. Retargeting is a tool designed to help companies to reach the 98% of users who don’t convert on the first time. It works on the grounds of keeping track of people who visit your website and displaying your retargeting ads to them as they visit other sites online including social media networks.


Simply, how does  it work?

  • 1.

    Customer comes to your company website

  • 2.

    But he leaves your site without purchase

  • 3.

    Later, as he browse the internet, your retargeting ad will target him on other sites

  • 4.

    Customer responds to your ad and returns back to your website