Facebook informed on May 2 about the initiation of Instant Games rolling out to all of its users on Facebook Messenger (expected to reach 1.2 bln, not taking active users each month into regard). The social network launched Instant Games project in November, 2016 in 30 countries for iOS version 8 or later and Android version 5 or later, describing it as an HTML5 cross-platform gaming experience for Messenger and News Feed on both mobile and the web. 

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Look. Behind every ad is a story to tell. As an online marketer, you would like to have at least once a week completely rest period from the work, at your home. Imagine regular Sunday, you are ready for streaming your favorite NFL football match. You have prepared well in advanced.

You did buy your preferred 6-packs, ordered a peperoni pizza and plug in HDMI cable to your computer. You want to have the best experience you can get in your cozy apartment. Your new 55″ Curved 4K UHD TV is already installed. Now, you are going to find the stream.

You choose and click. Boom! The annoying ad pops up. You have to wait at least 30 seconds to close it out. You are not satisfied. Pop up ads and banners are really irritating for many internet users. The online trendsetter and best selling author Gary Vaynerchuk hates Samsung because of pop up banners. 

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Marketing industry is getting more and more challenging and competition is pushing the limits constantly higher and higher. Each subject on this field has to show its creativity and ability to adapt to new and constantly changing conditions. AppsFlyer is one of the bright examples of this ability and CHECKus Media Group obtained its certification earlier in 2015 as it is permanently monitoring the market for brand new and popular features, which help the company to keep pace with market progress.

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New programmatic Spotify audio ads, released only now, have the power to provide another fine opportunity for exploiting mobile advertising. You brand message will reach the ears for the customer, so you will keep a contact with your client over his way.

Now, the Adform’s clients can purchase 15–30 second audio ads programmatically on Spotify, targeting Spotify’s free listeners in real time via Adform’s DSP. Spotify’s free listeners will get and unlimited access to songs, but here is the field for your opportunities – they will hear, from time to time, an audio ad for about 30 seconds max, as part of the free deal

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