If you want to change the way your online business behaves with your clients, you should have real time analytics that allow you to act in time. Heatmaps are designed just to do that.
They help you see the total click density on each page of your website and also help you identify the hotspots on your websites – pages and links that appeal the most to users. When you know which pages are not performing that well, you can optimize them quickly.
When you identify the areas on your website, which interest people, and then contrast it to areas which people have not liked, you can work on both to optimize your website. So in the end, your heat map is actually helping you with website visitor tracking, thus improving the functioning of your website and your business.
Your click tracking heatmap goes beyond the simple website traffic report. Heatmaps are not a simple stats counter. They present no sampling or break downs. Instead, they offer a heat signature map, which tells you exactly where people click when they come to your website.
Unlike a simple website visitor counter, which tells you how many visitors you have had, they tell you how your visitors are using your website and what interests them. With these heatmaps, you are able to create customized analyses, by better understanding your visitors’ clicks and movements presented visually.
Remove the areas that have a very few clicks and replace them with something more interesting.
If you notice that users are clicking at areas, which are not really links, lead them somewhere useful.
Observe all the areas that are getting a lot of attention from your visitors with high quality content.
Review all your clicks above the fold and those after the fold, and compare them with each other.