Facebook informed on May 2 about the initiation of Instant Games rolling out to all of its users on Facebook Messenger (expected to reach 1.2 bln, not taking active users each month into regard). The social network launched Instant Games project in November, 2016 in 30 countries for iOS version [...]
Everyone interested in boosting the downloading audience of its apps has now the possibility to do this easily with the help of a flexible new ad format. Native ads are this new possibility for every advertiser with a mobile app install campaign running on the Twitter Audience Platform (TAP). [...]