Everyone interested in boosting the downloading audience of its apps has now the possibility to do this easily with the help of a flexible new ad format. Native ads are this new possibility for every advertiser with a mobile app install campaign running on the Twitter Audience Platform (TAP). This platform can help your campaigns to achieve much wider audience of more than 800 million visitors (on Twitter) and plenty of popular apps.
A native ad is focused on an experience creation where the advertisement is a cohesive part of the content already being watched by any visitor. This term native means that it is a mobile in-app ad that matches the existing design, feel, form and function of the app, where it is shown.
Advertisers have always been struggling to scale their resources to align with the custom executions of native advertising requirements, mostly on mobile. Over the last couple of years, native has jumped pretty much due to the rise of programmatic in-app formats, enabling advertisers to deploy their native ads easily, while it is also simple for publishers to offer them.
According to statistics, native is quickly becoming a major ad format. MoPub presented the first scalable solution for app developers. Since such introduction, MoPub showed that the number of apps with native ad inventory soared 251% from the first quarter of 2015 to first quarter of 2016, while spending on native ads jumped 29.6% from the first quarter of 2016 to the second quarter of 2016.
As native ads are able to improve the in-app experience rather than disrupt the flow of consumption, people are more likely to read, process, click, and engage. Native ads show 220% higher CTR in comparison with their 300×250 counterparts (MoPub, 2016), while 58% of US millennials stated that native ads are more favorable for them — much larger portion than the combined percentages of banner, subscription, pop-up or other ads (Qualtrics, 2016) supporters. According to beta tests, a +56% hike in click-through install conversions on campaigns running native ads was achieved in comparison with other formats like static banner and interstitials.
Native ads take advantage of your existing assets what is useful for not wasting more time with preparation of a unique set of creatives for each publisher. Just check the “native” box in case of launch of a new mobile app install campaign on the TAP and the content of your ads is going to be automatically re-assembled to match each app’s unique design and layout.