Twitter has introduced a stand-alone application, targeting small businesses with an intention of growing faster and cheaper to manage their activities in a more efficient way. Twitter Dashboard is set exactly for businesses like small and medium businesses (and for those big market players as well, naturally) to handle tracking and contact with their targeted audience much easier. This free app remains in beta version, but is available to all businesses in the US through iOS devices. Moreover, there is also a desktop web version.
Noah Pepper, a product engineering manager posted in June 28:
“For businesses, Twitter is a place to share news, tell stories, and have conversations that support, educate, and delight their customers. It’s a place for authentic interactions – but we know that creating these kinds of connections isn’t always easy for businesses that are time and resource-constrained. That’s why we built a brand new app to help the busy people behind these businesses.”
Social media managers are able to use Twitter Dashboard for the tweets to manage them, have specific timing and set up custom feeds to track what’s being told about any specific area of business. Furthermore, they can also track keywords and use the tools in the app to brainstorm ideas for tweets.
Pepper adds these examples:
“If you work at a restaurant, a tip like, ‘Your team is as unique as your business. Tweet a surprising fact about one of your team members,’ might remind you to share some recent recognition your chef received. Or, if you’re an interior designer, seeing, ‘Share the love. Like and Retweet kind words from your customers,’ might prompt you to Retweet a customer’s excited reaction to one of your recent projects.”
These new features could be seen as too simplified for some, or even cheesy. But they have to take into account, that there are users/businesses that are only at the beginning of their social media marketing and this app is the right one for them. They could reach needed confidence to start with Twitter and their marketing there, what is exactly what Twitter wants when engaging with these clients.
