The way to acquire prospects into your funnel has somewhat changed over the years, but the way to follow up has not. Here are five tactics to turn leads into buyers. 1. Mindset Many companies feel that Internet leads are a waste of time. Effective follow-up starts with the proper mindset. [...]
Not only that the advertising sector of Amazon is constantly growing in impressive pace, but the latest survey, performed by Third Door Media (controlling entity of Marketing Land, Search Engine Land and MarTech Today) revealed that even 80% of Amazon advertisers are about to increase their budget [...]
LinkedIn, as one of the most popular tools to achieve your marketing objectives through different campaigns, has certain system of adjustment to Sponsored Content, which you might not be using in [...]
Google and Microsoft have come up with a browser solution for third-party cookies blocking and Facebook can’t just stay behind. Therefore, its users may look forward to this new option for ads as [...]
Facebook has been struggling with privacy issues over the last year and the latest survey informed that even half of users from the United States adjusted their privacy settings over such [...]
According to the latest surveys (Bizzabo, Forrester), we can see that the event marketing gains popularity even more. According to Forrester, 24% of annual budgets of marketing directors are spent on events at minimum. Moreover, Bizzabo provided a valuable ranking of marketing channels, helping to [...]
Coffee for data? Yes, possible! New “Pay with Data” System! If you’re a person that feels ok about giving up some of your personal data in exchange for a coffee (and not paying anything), Japan coffee chain Shiru Cafe is the right for [...]