LinkedIn is starting to provide the option to buy display ads programmatically for desktop devices for advertisers. Furthermore, marketers will have the opportunity to buy display ads through an open auction or private auctions on LinkedIn through first- or third-party data. Naturally, there will be possibilities like LinkedIn’s targeting of audience segments, like visitors of the LinkedIn home page.
Read More
Twitter has introduced a stand-alone application, targeting small businesses with an intention of growing faster and cheaper to manage their activities in a more efficient way. Twitter Dashboard is set exactly for businesses like small and medium businesses (and for those big market players as well, naturally) to handle tracking and contact with their targeted audience much easier. This free app remains in beta version, but is available to all businesses in the US through iOS devices. Moreover, there is also a desktop web version.
Read More
With a background in political science, everyone expected that he could be active in a completely different industry. He was focused on current political issues, social science, but sometimes you destiny shows you different way…and ths path lead him to marketing.
Starting in Zuno Bank, he gained wider knowledge of financial industry – about its system, how it works and what people need or at least want to hear. Later he joined the team in World Business Press online, a company providing proprietary information system for trading, with the major focus on unique lock-up stories.
Read More
Google and Bing provide you a possibility to create automatic rules to run your PPC ads at scheduled times. This tool can save your money, time and achieve your goals. So how to create these rules?
First of all take into account some hints. You should optimize your budget according to day or time. Promotions should be scheduled to be run during a set time period. Ads can be set for a specific date, you can stop keywords that are underperforming and lower bids for high CPA keywords.
Read More
Bank of Russia executive members agreed on a new approach towards companies without a license. Any forex brokerage house, that does not have a foxer dealer license, is not eligible to advertise its services, as it is not a member of a Forex supervision. The change took effect in January 1, 2016.
Other foreign entities got into the same category of non-accepted subjects and they won’t be allowed to advertise for Russian clients as well. This amendment took effect from October 1, 2015
Read More
Are you working in the financial industry, providing forex brokers with various services from the classic traffic through webdesign to social networks, and even more? We recommend you to read these books to improve or at least widen your knowledge about the psychology and positioning in the sector.
Read More
As we used to write about it before, even extremely good sales team can’t guarantee success of a broker if the company can’t keep all the clients under its roof. Retention is the key and for this purpose you have to keep good relationship with your clients or you are at risk that they will leave you and take another one.
Let’s take a look into couple of hints, which could help you:
Read More
1.Sport sponsorships’ increase
More and more broker houses see the potential of sport sponsorships and getting related to any popular sports and respective clubs. We expect the year 2016 to bring even more sponsors from the financial industry (mostly into the soccer) to support their brand a reach as many people as they can. Most popular sports are the best way now to get wider awareness about you.
Read More
Financial sector remains one of the most competitive markets with extremely low margins and institutions in every region all around the world. We see the banking sector fully occupied with sales and less with innovations, so much needed in this segment. Nevertheless, this situation poses an opportunity for fintech startups, luring them to this lucrative sector.
According to the statistics of Accenture, fintech investment increased 201% in comparison with the year 2014, while the entire venture capital saw a growth of only 63%.
Read More
Today we will take a look on the Quality Score, how it works and how you can take advantage of it. I believe that everyone of you has ever tried any kind of ads on the internet and was interested in results of the respective campaign. If your campaign was focused on clicks, you wanted to know how many click you really received for a pre-set budget.
Read More