Are you working in the financial industry, providing forex brokers with various services from the classic traffic through webdesign to social networks, and even more? We recommend you to read these books to improve or at least widen your knowledge about the psychology and positioning in the sector.
1.Nir Eyal – Hooked
Nir’s book is a sophisticated guide to set a habit-forming technology, which should not be neglected by product managers, marketers or even designers.
Nir pays attention to the system of decisions related to purchases. In simple words – why some products are popular and people buy them, and not the other ones, based on the habits of customers, not their active choice.
2.“Growth Hacker”
Firstly introduced by Sean Ellis in his blog post in 2010, later widened by Andrew Chen in a post titled “Growth Hacker is the new VP Marketing”.
Growth hacking is a technique, used in marketing, to use creativity, analytical thinking and social metrics for selling. It is contrarian to classic models of marketing, proposing low cost techniques, small budgets, mostly popular for startups. It became famous in relation to Facebook, LinkedIn, Airbnb or Dropbox.
3.James Collins – Good to Great: Why Some Companies Make the Leap… and Others Don’t
The major goal of Collins is to provide the reader with information of an effective transition of companies from average to great or about the reasons of their failure. As a “great” company he sees any company that can endure better as a market average for a longer time.
This book can be proposed for managers in all the sectors, as it provides information, how a proper leader should lead the company to its success.
4.Chan Kim, R. Mauborgne – Blue Ocean Strategy
Both authors brought us an insight into success from another perspective. They found out that successful companies did not battle competitors but were able to create “blue oceans” of uncontested marketplace. They propose this strategy rather to open a new demand and get rid of competition struggle.
This book presents framework and tools for the readers how to create a blue ocean.
5.Mark Douglas – Trading in the Zone: Master the Market with Confidence, Discipline, and a Winning Attitude
Douglas presents here couple of myths that are able to play role in our success. Most of all, he focuses on traders and their errors they make – “Ninety-five percent of the trading errors you are likely to make—causing the money to just evaporate before your eyes.“
His book should be read to reconsider our risks and their relation to previous luck.
6.Sam Page – Unconscious Marketing: 25 Cognitive Biases That Compel Your Customers to Buy (Without Them Knowing)
Sam Page is paying attention to the decision-making process. We all are likely to believe that logic, facts, and common sense play a role in our decision-making processes. But most of the time we use unconscious mental shortcuts, based on faulty assumptions related to existing data or any prior information.
This is naturally what every marketer should understand and grasp, how the customers are assessing the offers.
7.Robert Cialdini – Influence: The Psychology of Persuasion
Mr. Cialdini focuses on the customer’s decision-making process as well. He presents the psychology of the customers and reasons, why he says the magical “yes” to you. Rather than only understanding these reasons, there are also hints how to apply these understandings.
