The way to acquire prospects into your funnel has somewhat changed over the years, but the way to follow up has not. Here are five tactics to turn leads into buyers. 1. Mindset Many companies feel that Internet leads are a waste of time. Effective follow-up starts with the proper mindset. [...]
Not only that the advertising sector of Amazon is constantly growing in impressive pace, but the latest survey, performed by Third Door Media (controlling entity of Marketing Land, Search Engine Land and MarTech Today) revealed that even 80% of Amazon advertisers are about to increase their budget [...]
According to the latest surveys (Bizzabo, Forrester), we can see that the event marketing gains popularity even more. According to Forrester, 24% of annual budgets of marketing directors are spent on events at minimum. Moreover, Bizzabo provided a valuable ranking of marketing channels, helping to [...]
Coffee for data? Yes, possible! New “Pay with Data” System! If you’re a person that feels ok about giving up some of your personal data in exchange for a coffee (and not paying anything), Japan coffee chain Shiru Cafe is the right for [...]
PropellerAds has launched a completely new format for advertising – Push Notifications. This feature was limited before to a pure delivery channel, however in these days, Push Notifications have reached a higher level after the improvement, getting into the category of premium ad [...]
Look. Behind every ad is a story to tell. As an online marketer, you would like to have at least once a week completely rest period from the work, at your home. Imagine regular Sunday, you are ready for streaming your favorite NFL football match. You have prepared well in advanced. You did buy [...]
New programmatic Spotify audio ads, released only now, have the power to provide another fine opportunity for exploiting mobile advertising. You brand message will reach the ears for the customer, so you will keep a contact with your client over his way. Now, the Adform’s clients can purchase [...]
Still not sure about the online campaigns you run? Do you feel that there is still much to be done to improve it? Let’s take a look at some tips, which could help you to overcome these problems. Naturally, the competition on the market is huge and this means that you have to compete with other [...]
If you are working with PPC campaigns and want to be successful, you will use Google Adwords or Facebook Ads for sure. Google is processing over 40K searches during every second, while Facebook is the top hub for around 1.1 billion active users, both providing a huge opportunity to reach your [...]
Are you working in the financial industry, providing forex brokers with various services from the classic traffic through webdesign to social networks, and even more? We recommend you to read these books to improve or at least widen your knowledge about the psychology and positioning in the [...]