1.Sport sponsorships’ increase
More and more broker houses see the potential of sport sponsorships and getting related to any popular sports and respective clubs. We expect the year 2016 to bring even more sponsors from the financial industry (mostly into the soccer) to support their brand a reach as many people as they can. Most popular sports are the best way now to get wider awareness about you.
2.Budgets spent on AdWords to be narrower
One of the most common ways – PPC marketing and media buying of various pricing models are showing signs of saturation and are expected to decrease.
We see the companies to spend lower budgets via these tools as there are more lucrative and modern ways to reach their targeted customers.
3.Brokers to turn from marketing agencies to in-house solution
Many brokers do not really understand the digital marketing in full scale or they neglect it without any appropriate strategy. In this way they prefer to use external marketing agencies, which have the infrastructure or at least know more about the strategy.
We expect the brokers to turn to in-house solution in couple of years. If not in 2016, next years will show luring most of the marketing agencies to respective brokers completely or their top managers to build-up a corporate strategy for the digital marketing.
4.Mobile trading on the rise
This case is related to Asia mostly, but could apply to the western world during next years as well. We saw an increase in traders using mobile devices and they are still expected to rise. Apps are improving much faster now compared to the desktop possibilities so traders on the phone could see wider controllability of their accounts through their smartphones.
5.Brokers will focus more on data
Most brokers’ weakness lies in their data neglect. They don’t use sophisticated methods for predictions (only some exceptions), leaving this part of their business to be done through simple methods.
Next years should bring even higher competition, forcing brokers to make their statistics more appropriate and direct. We expect them to be focused more on data through the metatrader and think more about their potential traders, what they do, what they expect and where they can be found or how they can be kept in their portfolio.
6.Social trading
Social trading remains the winner of previous year. New traders are always in need of the best hints for them as they are often confused how to start or they tend to lose their initial deposit extremely quickly.
This way enables them to copy positions of skilled and successful traders or at least experienced ones, who can provide them with a complete survey of their positions.
Social trading has only started and it is estimated that it will rise as a social network in this sector even further and the year 2016 will be no exception.
7.Automation to become more widespread
Marketing automation became popular and brokers have already caught this trend. It is much easier and faster for them to set their simple campaigns through automated systems with all the set conditions they need.
This trend is also expected to increase over next few years until reaching a point of saturation. Marketing agencies will have to adapt to these new conditions as well.
