Still not sure about the online campaigns you run? Do you feel that there is still much to be done to improve it? Let’s take a look at some tips, which could help you to overcome these problems. Naturally, the competition on the market is huge and this means that [...]
The possibility of creating specific campaigns per device is a feature that could bring too much work and even overcrowd your account. Should you be doing it? Let’s take a look at some points, which you should [...]
Everyone interested in boosting the downloading audience of its apps has now the possibility to do this easily with the help of a flexible new ad format. Native ads are this new possibility for every advertiser with a mobile app install campaign running on the Twitter Audience Platform (TAP). [...]
If you are working with PPC campaigns and want to be successful, you will use Google Adwords or Facebook Ads for sure. Google is processing over 40K searches during every second, while Facebook is the top hub for around 1.1 billion active users, both providing a huge opportunity to reach [...]
Let’s admit it. We all make mistakes and even if you are professional in advertising, you can do some of them. It’s natural. We’re only humans. Let’s take a look at some of the mistakes most people do in connection to PPC [...]
LinkedIn is starting to provide the option to buy display ads programmatically for desktop devices for advertisers. Furthermore, marketers will have the opportunity to buy display ads through an open auction or private auctions on LinkedIn through first- or third-party data. Naturally, there will [...]
Twitter has introduced a stand-alone application, targeting small businesses with an intention of growing faster and cheaper to manage their activities in a more efficient way. Twitter Dashboard is set exactly for businesses like small and medium businesses (and for those big market players as [...]
With a background in political science, everyone expected that he could be active in a completely different industry. He was focused on current political issues, social science, but sometimes you destiny shows you different way…and ths path lead him to marketing. Starting in Zuno Bank, he [...]
Google and Bing provide you a possibility to create automatic rules to run your PPC ads at scheduled times. This tool can save your money, time and achieve your goals. So how to create these rules? First of all take into account some hints. You should optimize your budget according to [...]
Bank of Russia executive members agreed on a new approach towards companies without a license. Any forex brokerage house, that does not have a foxer dealer license, is not eligible to advertise its services, as it is not a member of a Forex supervision. The change took effect in January 1, [...]